Tracers Appoints Background Screening Industry Veteran John Lawrence as CMO

October 8, 2018

BROOKSVILLE, Fla.--Tracers Information Specialists, Inc. (Tracers), one of the leading data providers for investigators, risk mitigation, debt collections, and background screening businesses large and small is proud to announce that background screening industry and marketing veteran, John Lawrence has joined the organization as a senior executive.

Mr. Lawrence joins Tracers as Chief Marketing Officer, reporting to the company’s President, Erik Pickering. In his new role John will manage all marketing and advertising, sales enablement, and contribute across multiple other areas to help Tracers achieve their ambitious strategic growth endeavors.

“Tracers is on the verge of launching a new bold mission for advancing our product offerings in innovative new ways and broadening the verticals our company serves today with our reliable and expanded people and business data intelligence," said Erik Pickering, President of Tracers. "To find someone who has the rare capability to help a company dominate an industry with their marketing skills and leadership, and who is also a background screening industry expert is almost impossible. But that is exactly what we have found with John, and his creative brilliance is exactly what Tracers needs at this defining moment in our corporate growth.”

Mr. Lawrence was most recently Vice President of Marketing & Business Development at General Information Services (GIS), where he served for over a decade and built an award winning in-house Marketing Department that contributed to the organization’s dramatic rise to become one of the largest background screening providers in the world. Mr. Lawrence also led their Business Development Department and provided a wealth of competitive intelligence that fueled sales successes.

“Tracers has been a sleeping giant in the world of big data providers,” said Mr. Lawrence. “They have done well and are a clear leader in data intelligence for a handful of niche industries, but now with new leadership and significant investments into their platforms and data, they are well positioned to dominate across multiple additional industries. I can’t wait to show the world what Tracers has to offer.”

Prior to GIS, Mr. Lawrence worked for a variety of advertising agencies, promotional product businesses, and retail chains in a marketing and advertising capacity as Web Business Manager, Art Director, Marketing Manager, and Director of Advertising. Mr. Lawrence holds a B.F.A. in Graphic Design from Florida Atlantic University.

About Tracers

For over 20 years, Tracers has empowered law enforcement, private investigators, collection professionals, fraud prevention specialists, litigation attorneys and the background screening industry with the comprehensive data they need to conduct investigations, support litigation, screen job candidates and property renters and assist collection efforts. Tracers’ pioneering search technology and cutting-edge innovation offers access to billions of public records and proprietary data sources throughout the world and their hands-on approach to solving unique data requirements allows them to tailor custom solutions for any client needs. For more information, visit

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