Enriching your existing customer data is an important part of running a successful business. Data enrichment, also referred to as data appending, refers to any tools and processes that can enhance and improve your existing data, and your customer data should be one of the datasets you enrich. What does it mean to enrich customer data, and how can you do it? Tracers’s tools may be the solution to your customer data problems.
Improve Customer Acquisition and Retention
Your first step as a business needs to be cementing your customer acquisition and retention strategies. Ideally, you want to prioritize customer retention over customer acquisition, although of course, both are important. What can you do to make both of these things an important part of your company direction?
The most important thing you can do is have more information. After all, you can’t maximize your customer acquisition strategies if you’re lacking information. Customer data enrichment allows you to maintain your customer acquisition and retention strategies even more effectively.
Segment Customers for Added Relevancy
It’s not enough to reach out to your customer as a whole. Although you should have unified customer outreach programs that might go on extremely public faces like your social media profiles, you also need to make sure you’re segmenting your outreach in areas that allow for segmentation, like email programs and advertising campaigns.
There are many ways to split customers into lists. You may need to segment your customers to do different types of outreach based on age, location, or plenty of other individual characterizations. When you’re able to segment your customers with your gathered data, it’s much easier to do.
Gather Information in the Way You Need
Different groups will need information in different ways. Even within the same organization, this can be different. For example, your collections department will probably want to run searches in a different way than the outreach department, because you need different types of information. That’s why Tracers offers three different methods of gathering information:
Handling these three different methods and choosing the one that suits your company best is an important part of managing your information needs. Don’t be afraid to individualize your choice based on what each section in your organization needs, rather than choosing one for your whole organization to use.
Choose the Amount of Data You Need
How much data are you looking for? Do you need an entire suite of information on someone’s background, or are you only looking to weed out deceased records? Do you need the ability to run thousands of searches per day, or do you only run a couple of searches every week?
Your ability to choose exactly how much information you need to accomplish your goals is an important part of managing your company. Talk to your employees and look through your organization’s current structures. Then you can make a distinctive choice about which tools you can utilize.
Keep Your Company Safe
Above all, the intention behind customer data enrichment is to make sure your company stays safe. When you have more information about the people who use your services on a day-to-day basis, you can serve them better and make sure they’re coming to you with good intentions, rather than poor intentions.
It’s important to approach customer data enrichment with the right intentions. When you engage in good customer data enrichment tactics, you can make sure your company stays safe while also making sure your customers are able to get the most out of your company’s services. Tools like Tracers can make that easier.
“One of the biggest differences between Tracers and [other providers] is the personally identifiable information that Tracers provides.”
What Industries Can Best Use Customer Data Enrichment?
Although many people automatically think of financial services or corporate processes when considering customer data enrichment, that’s actually far from the only industry that can make good use of customer data enrichment tools. All of these industries and many more can utilize customer data enrichment tools in some way:
- Law enforcement
- Financial services
- Health care
When you start to think about “customers” as being “people who use your services,” it becomes much more clear that many industries can use customer data enrichment. Sure, government organizations don’t have “customers” in the traditional sense, but people use government services, leading to a use for customer data enrichment. With Tracers’s various tools and services, it’s much easier to handle customer data enrichment.