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Privacy Policy

Tracers Privacy Policy (Last Updated 01/01/2017)

Information Collection

Personally Identifiable Information. We will collect personal information from you if you register with us or subscribe to any of our services offered on the Web Site (“PII”). Any information you provide before registering with us is not associated with you individually and is not retained by the Provider unless you register with us. When you register you are required to provide certain categories of information, such as name, e-mail address, billing information and a password. We do not share, sell, rent or trade that PII with third parties for their promotional purposes.

Billing Information. Some of the products and services available on the Web Site require payment from you by credit/debit card (“Billing Information”). We collect, and if you are purchasing a recurring billing subscription, we store Billing Information. Billing Information is only shared with third parties who perform tasks required to verify and complete the purchase transaction. Examples of this include fulfilling orders and processing credit/debit cards.

Searching for people. When you are searching for people, you may enter third party personal information such as their name, address, phone, email or social security number. We only use the data you input to provide you with a search request. We retain the results of your search requests for a period of time at our discretion but do not use that information for any other purpose and have no obligation to maintain such search results.

Cookies. “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. The Web Site uses first party cookies, however PII is not collected through the use of cookies. Cookies are used to assist us in managing your visit to the Web Site. While most browsers are set to accept cookies by default, you can set yours to refuse cookies or to alert you before accepting them. Your browser manufacturer has information on changing the default setting for your specific browser. If you choose to disable cookies, some features of the Web Site may not function properly.

Nonpersonally-identifiable Information. In addition to any PII or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies (such as Cookies) that automatically or passively collect certain information whenever you visit or interact with the Web Site (“Usage Information”), including the device used to access the Web Site (“Device”), and the IP address or other unique identifier identified by that Device (“Device Identifier”). Your Device Identifier may also identify your regional location. This Usage Information is used for many purposes including, for example, to:

  • Provide useful features to simplify your experience when you return to the Web Site; for example, remembering the searches you conducted;
  • Deliver relevant content based on your preferences, usage patterns and location;
  • Monitor and evaluate the use and operation of our Web Site;
  • Analyze traffic on our Web Site and on the sites and applications of third parties;
  • We may associate this tracking data with your registration account, in which case we will treat it as personal information.

Third party service providers might combine information they collect from your interaction on the Web Site with personal information they collect from other sources. We do not have access to, nor control over, third parties’ use of tracking technologies. Service providers that collect tracking data on our behalf may provide an opportunity for you to choose not to be tracked online.

Advertising. Advertisers and third parties also may collect information about your activity on the Web Site and on third-party sites and applications using tracking technologies. Tracking data collected by these advertisers and third parties is used to decide which ads you see both on our Web Site and on third-party sites and applications, but does not identify you personally and is not associated with your registration account. We do not have access to or control over information that may be collected by advertisers and third parties, but many ad networks, data exchanges, marketing analytics and other service providers may allow you to choose not to receive their targeted advertising.

How We Use and Share Your Information

Use of Information by Us. We may use PII and other information that we collect about you: (1) to provide you with information or process transactions that you have requested or agreed to receive; (2) to provide you with information regarding new features, products or services; (3) to improve the Web Site or our products and services and to customize your experience; (4) to contact you with regard to your use of the Web Site and, in our discretion, changes to the Web Site and/or the Provider’s policies; (5) for internal business purposes; (6) for purposes disclosed at the time you provide your information; and (7) as otherwise set forth in this Privacy Policy.

Contacting You. When you provide us with information in connection with a particular activity or otherwise sign up for our services or provide your contact information, including an email address or telephone number in connection with that activity, product or service, you agree that this action constitutes a purchase or inquiry establishing a business relationship with us. You expressly consent to our communicating with you about the Provider using the information you provided to us. You also attest that you have the legal authority over any telephone number you provide to us and can provide us with the authorization to contact you. This means you may be contacted in person or by recorded message, by e-mail, telephone and/or mobile telephone number (including use of automated dialing equipment), text (SMS) message, or any other means of communication that your wireless or other telecommunications device may be capable of receiving.

Transactional Communications. We may send you notices from time to time relating to your account or your orders. These may include order confirmations, invoices or customer service notifications. We may also send you service-related announcements when it is necessary to do so; for instance, if our service is temporarily suspended for maintenance, or the delivery of a product is delayed or there is some service issue with something you may have ordered. You may not opt-out of receiving these communications, which are not promotional in nature.

Service Providers. We may use third party service providers to help us operate our business and the Web Site or administer activities on our behalf. We may share your information with these third parties for those limited purposes.

Electronic Promotional Offers. We may send you promotional emails regarding special offers about our Services. You may choose not to receive our promotional communications or opt out of our sharing information with third parties for marketing purposes by contacting us using any of the methods described on our contact page. You may also click the unsubscribe link in the footer of any email. You may also close your account. After unsubscribing or closing your account, we cannot guarantee that you will never receive another marketing mailing from us, because we may obtain your e-mail address in the future through a different e-mail marketing program that you have opted into. Unsubscribing from one marketing list will not automatically unsubscribe a user from all marketing lists. Please note that even if you opt out of receiving promotional e-mails, we may continue to send you electronic service or transactional notifications that are related to your account(s), orders or other services you have requested, without offering you the opportunity to opt out of receiving them.

Sale or Transfer of Business Assets. If the Provider or our assets are acquired by another company, that company will assume responsibility for the personal information collected by us through the Web Site and it will assume the rights and obligations regarding the information collected through the Web Site, as described in this Privacy Policy.

Legal Matters. Please note that we may disclose PII or other information that we collect about you when required by law or in the good faith belief that such action is necessary in order to comply with the law or legal process.

Access and Correction

Access and Correction of PII. We strive to maintain the accuracy of the information collected through the Web Site. We will provide you (whether you are a consumer or a customer) with access to PII you provide through the Web Site for as long as we maintain that information in a readily accessible format. Similarly, we permit and encourage you to correct inaccuracies in the information you submit to us through our Web Site. If for any reason you are concerned that the PII or Billing Information you provided to us is not correct and you wish to change it, you have the ability to review and update your PII online by logging into your account. You can also contact us using any of the methods described on our contact page. If you change information in your account, we may still retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, resolve disputes, enforce our Terms of Use or other policies, take actions we deem necessary due to technical and legal requirements and constraints related to the security, integrity and operation of our Web Site. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties’ policies.

Access to other Personal Information. The access and correction provisions of this Privacy Policy only apply to PII collected from you through our Web Site referenced in the opening paragraph of this Privacy Policy. Individuals that are interested in information about how to access personal information that the Provider maintains about them (such as public record information) for potential inclusion in information products and services can visit the Web Site.


We recognize the importance of security for all PII collected by our Web Site. Once we receive PII, we take steps to protect its security on our systems. We limit access to PII to those employees who need access in order to carry out their job responsibilities. Please note that while we take steps to protect against the loss, misuse, or unauthorized alteration of PII collected through the Web Site, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. We cannot ensure the security of any information you transmit to us, and your use of the Web Site indicates that you are willing to assume this risk.

Other Websites

This Privacy Policy only applies to the Web Site identified in the first paragraph of this Privacy Policy. Our Web Site, however, may include links to other sites which may be operated by the Provider or by third parties. If you visit a site not listed above, we recommend that you review the online privacy policy of that site to determine how the operator of that site will handle personal and other information collected through that site.

Policy Changes

We may revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, the date of the most recent revision will be indicated above so that you can determine whether there have been any material revisions since your last visit. If you have questions or concerns regarding this Privacy Policy, please contact using any of the methods described on our contact page.